Behind the Scenes: Creating Our 2025/2026 Catalogue

This year marks a significant milestone for us at GC Collective - the release of not one, but two versions of our 2025/2026 catalogue. With months of planning, design, and collaboration behind us, we're excited to share a glimpse of what went into this project and what you can expect inside. 

The Creative Journey

Producing a catalogue isn’t just about displaying products - it’s about telling a story. From the start, our team poured countless hours into planning the concept, designing layouts, selecting models, and choosing locations that would visually enhance and complement our uniforms.

Working closely with photographers and models, we ensured every shot reflected our commitment to quality and detail. We carefully communicated how each piece should be styled, how the lighting should capture the fabric, and what kind of mood would best reflect the collection. While the process came with its challenges, the final result made it all worthwhile. Seeing our vision come to life in such a polished way was truly rewarding.

Two Catalogues, One Vision

For 2025/2026, we created two distinct catalogue versions:

1. The General Catalogue

This version covers our full range of uniforms - from chef jackets and kitchen shoes, to medical scrubs, housekeeping wear, vests, suits, and more. We’ve expanded the product selection this year and included detailed size charts to help customers find the perfect fit more easily.

New: Client Showcase Section

We’re especially excited to introduce a new section in this year’s general catalogue - our Client Showcase. This section highlights selected clients and their brand stories, alongside the uniforms they’ve chosen to represent their teams. You’ll also find real team photos featuring our uniforms in action, which might spark ideas or inspiration for your own team’s presentation and styling.

2. The Hotel Uniform Lookbook

Our first-ever lookbook-style catalogue focuses exclusively on hotel uniform collections. It features curated themes inspired by:

• Japanese Inspired 
• Modern contemporary
• Refined oriental-style

Within each theme, we showcase the full range of hotel staff uniforms including front desk, concierge, room attendant, spa, and more - highlighting how each piece fits seamlessly into the hotel's branding and ambiance.

Looking Ahead

Creating these catalogues wasn’t just about showcasing what we offer - it was about expressing who we are as a brand. Every detail, from photo direction to layout planning, reflects our dedication to functionality, aesthetics, and customer experience.

We can't wait for you to explore them.

Stay tuned for the digital launch - coming soon.